We enable you to work on things you love because we believe that every individual that joins Dabur should be better for having worked here
MBA in Marketing and Sales, from a reputed institute.
Around 6-7 years of relevant experience with at least 10 years in the area of Brand Management.
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix .
To perform Market research and analysis.
To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.
To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
- To do both primary and secondary sales analysis.
- To do Competition / consumer, Media and Profitability tracking.
Development of Marketing and Brand Strategy
To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements
To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
- Communication Strategy (including advertising)
- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
- Media Planning
- Pricing Decisions
- Product Development