Notes By Nature is an innovative initiative launched by Vatika to create a music album named #NotesByNature, entirely created from plants for responsible humans. Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five beautiful tracks, aptly titled Hudu, Bliss, Aman, Serenity, and Nirvana respectively. The idea is that each track will help consumers relax, meditate, and exercise better. And for every 1,000 plays of the album, which is available on YouTube, Spotify, SoundCloud, Facebook, Instagram, Twitter, and TikTok, Vatika will plant one tree to give back to nature.

With the help of a device, we detected slight variations in leaves via electrodes. We graphed them as a wave which translated into pitch messages that play 45 different musical instruments. The result is the world’s first music album by cactus, lemons, olives, almonds,s and coconut. For 25 years, Vatika Naturals has nourished our hair with rich natural ingredients, this album helps to nourish our minds through music created by plants.

The campaign was a digital-only campaign that was deployed across 8 Platforms namely Facebook, Instagram, YouTube, Tiktok, Spotify, Anghami, Soundcloud & iTunes. The campaign was spread across MENA (UAE, SAUDI, OMAN, KUWAIT, QATAR, BAHRAIN, EGYPT, LEBANON, MOROCCO, ALEGRIA) & PAKISTAN. We activated 50+ influencers from these regions to help spread awareness of this initiative. The pandemic has led to a surge in downloads of mental wellness apps specifically, those focused on meditation and dealing with anxiety. There is no better feeling than listening to mindful music created by plants to destress in these challenging times. To facilitate that, we created this album to nourish and soothe their minds.

The campaign was a huge success garnering over 76 MILLION Impressions and 25 MILLION+ views across platforms. Vatika’s engagement rate hit 40% on social channels. The campaign was liked by 91% of the consumers. They felt that Notes by Nature is Unique, Serene, and Innovative and connects Vatika to nature more. After this campaign, Vatika was considered
* a modern and innovative brand that blends nature with technology,
* a brand that targets all ages & genders,
* Credible. Changing and following new market trends,
* A brand with a higher purpose. Goes beyond profit. Cares and gives back to nature.

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